“I wanted people to pick it up and feel like they had everything in it to extend the ideas of the film, and give a bigger, richer sense of that universe,” he adds. From there we took a bit of artistic license and tried to play with it, evoking an editorial magazine feel, but still structuring the content so it felt like a holistic book.” “The type wasn’t digital 30 years ago, it was all from Letraset and wooden type, and things the prop designer had made and salvaged from other films, so it was a real archeological dig through the film’s history. “It wasn’t as easy as it looks – I know it’s just black and white type, but tracking down those mags and images the prop designer had done was a real challenge,” Oldham told CR. People are revealed as grotesque aliens, and billboards and magazines as hiding secret subliminal messages. The first 12 pages of the book are a like-for-like replica of the newsstand magazine the film’s main character picks up after donning glasses that expose the realities of the world around him. They Live: A Visual and Cultural Awakening – which is released by Rough Trade Books – features a foreword from Carpenter himself, as well as pieces by Shepard Fairey, John Grant and Oldham, exploring everything from the film’s commentary on advertising and media to its soundtrack.
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